Your goal is to obtain as many gremlins as you can. To be number one! You can obtain them in two ways: through your everyday life, in your beautiful country, or, in a second way, by stealing them from other players.
The house where you live produces gremlins every hour. The bigger the house, the more gremlins you'll have (well, how many devlish feelings do you have when bills come, or when you have to obtain permits from City Hall for every little thing you have to add to your home�). In addition, if you buy a car, you will produce more gremlins. But, you need money to do this, of course. Money you take by renting a room or two from your house, or by renting your car(maybe take people hitchhiking), but above all, by starting an exchange office business or a factory. So, you need a balanced strategy. Invest in buildings that make you money, to have resources that allow investing in buildings producing many gremlins.
Who said you can not take the gremlins from others� You just need some priests who control the gremlins and there's an army! You can attack anyone in the game, if you send at least a priest. But keep in mind that priests have a very high power and, if you have many priests in your army, you can capture more of the enemy's gremlins! Also, priests are of great importance to defense. A priest protects 100 gremlins. So if someone attacks you and you lose, and after the battle, you remain with 10 priests, you will be sure to keep at least 1.000 of your gremlins. So, great care with the priests! If you have public attacks, you can attack public institutions, where you can get artifacts and potions. Also, each player levels up depending on the game experience he accumulated. Experience can increase after each battle you take part of. The level gives the player a bonus for production and battle power.